Thursday, October 13, 2005

Subscribe to this Site

I'm utilizing this post as a subscription permalink for visitors who want to subscribe to the site via XML feeds. For those of you who want the link now, here it is:

For those of you who are not aware of what RSS is, below is a quick explanation of the benefits of RSS subscription feeds:

Let's say you have 15 sites you read on a weekly basis, maybe even more on a less regular basis. Let's also guess that it's taken awhile for you to adjust to the navigation on each of those sites, and perhaps on a few of them, even though you've adjusted, you still don't care for the decisions of the web designer.

Add to all of that, you probably forget to check a few of the sites on a regular basis, and probably miss good content. If you spend anytime going back and looking for that missed content, you're having to waste even more time.

Enter XML feeds.

If you've paid attention lately, you've probably seen all sorts of little orange buttons popping up on your favorite websites. In true technologist fashion, they've been labeled with 3 letter acronyms such as RSS, XML, or if possibly just as meaningless, ATOM. Don't let the acronyms scare you away, these are very useful. To use these links, you'll need to copy and paste them into a news reader. My two favorites are:

Google Reader

Once you've registered an account with either of these websites, you'll need to enter the feed address into their subscription section. Once it's in their, you're reader will be automatically updated with the latest news from that feed/site. Most readers will tell you how many unread articles you have per site, and most will allow you to save articles to read later.

At the end the day(or week), you'll end up easily finding, reading, saving, and archiving news from all the sites you used to try and read on a regular basis. It's a beautiful system once you get used to it.

Sadly, less than 10% of the web subscribes to these feeds. On the plus side, that means there's a large untapped market for those of us who want to market these feeds in the future.


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